About This Role
Empowering the global Communications and Marketing teams with actionable, data-driven storytelling is the primary purpose of this position. The Marketing Analyst transforms complex marketing and media data into clear, compelling narratives that illuminate performance, uncover opportunities, and guide strategic decisions across the digital landscape. This role suits a data analyst who is passionate about the art and science of marketing, acting as a bridge between raw data and marketing strategy.
Responsibilities
- Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs
- Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools
- Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards
- Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities
- Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues
- Analyze the results of A/B tests and conversion rate optimization initiatives, providing clear interpretations on performance
- Synthesize data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights
- Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance
- Produce and socialize regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimization
- Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation
- Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences
About the Company
At Surbana Jurong, talent, hard work, teamwork and a fun workplace are put together to approach problems and solve them creatively and collaboratively.
