This high-impact role is for an analytical marketing professional passionate about using data, customer insights, and marketing technology to drive pipeline growth and measurable business outcomes. The Marketing Analyst is responsible for delivering marketing analytics and operational excellence by providing actionable insights, optimizing campaign performance, and enabling data-driven decision-making across the marketing function. The analyst partners closely with Marketing, Sales, Business Development, and Leadership teams to improve demand generation, pipeline growth, customer acquisition, and overall marketing effectiveness through data, reporting, and marketing technology.
Responsibilities
Analyze marketing campaign performance across digital channels, demand generation initiatives, and lead nurturing programs to identify opportunities for optimization
Develop, maintain, and optimize marketing dashboards, reports, and executive scorecards using HubSpot CRM and other reporting tools
Monitor marketing KPIs including lead generation, MQLs, SQLs, conversion rates, pipeline contribution, customer acquisition cost (CAC), return on investment (ROI), and campaign effectiveness
Manage marketing data quality, segmentation, lead lifecycle, attribution models, and campaign tracking within HubSpot CRM
Collaborate with Marketing and Sales teams to improve lead management processes, campaign effectiveness, and pipeline conversion
Perform customer, industry, and competitor research to identify market trends, growth opportunities, and strategic recommendations
Analyze website performance, user behavior, SEO, SEM, email marketing, social media, and paid campaign metrics using analytics platforms
Support demand generation initiatives by evaluating campaign performance and recommending data-driven improvements
Build audience segmentation, marketing lists, and reporting frameworks to improve campaign targeting and personalization
Work closely with content, digital marketing, and business development teams to measure campaign impact and marketing contribution to revenue
Ensure data integrity by monitoring CRM hygiene, campaign attribution, and reporting accuracy
Present insights, recommendations, and performance trends to marketing leadership and key stakeholders
Contribute to marketing planning, forecasting, budgeting, and performance reviews through analytical support
Stay current with emerging marketing technologies, AI-driven marketing tools, analytics platforms, and industry best practices to drive continuous improvement
Requirements
Bachelor's or master's degree in Marketing, Business Administration, Analytics, Statistics, Information Systems, or a related field
3-5 years of experience in Marketing Analytics or Marketing Operations
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Hands-on experience with HubSpot CRM, including campaign reporting, lead lifecycle management, workflows, dashboards, and marketing automation
Strong understanding of digital marketing metrics, demand generation, customer acquisition funnels, attribution models, and marketing performance measurement
Experience analyzing multi-channel marketing campaigns, lead generation programs, and pipeline performance
Proficiency in Google Analytics, Looker Studio, Microsoft Excel, and marketing reporting tools
Experience working with CRM platforms and marketing automation solutions; HubSpot experience is highly preferred
Strong analytical and problem-solving skills with the ability to translate complex marketing data into actionable business insights
Experience collaborating with cross-functional teams including Marketing, Sales, Business Development, and Leadership
Excellent communication, presentation, and stakeholder management skills
Ability to manage multiple priorities while maintaining accuracy and attention to detail
Nice to have:
Experience with SEO, SEM, email marketing analytics, A/B testing, and conversion rate optimization is highly preferred
Familiarity with AI-powered marketing tools, predictive analytics, and marketing automation best practices is an added advantage
