Marketing Analyst

About This Role

This marketing analyst role drives regional event execution and marketing operations, taking full ownership of logistics, vendor management, and on-site delivery for major regional events. The position supports commercial expansion across the APAC region and suits an organized, high-energy candidate.

Responsibilities

• Own the timelines, logistics, registration, venue setup, and vendor negotiations for major Greater China Region (GCR) and APAC events (such as ChinaJoy and the Mobile Masterminds Summit)
• Support localized marketing campaigns, content distribution, and sales enablement materials for priority markets, including dedicated support for the Korea market expansion
• Coordinate marketing activation and regional materials for existing Smadex programmatic solutions and emerging business areas, including SDK solutions
• Coordinate premium regional customer loyalty initiatives, client gifting programs, and relationship-building activities
• Maintain shared marketing calendars, track regional project budgets, and manage supplier documentation

Requirements

• 3+ years of hands-on event planning and marketing execution experience, ideally within the AdTech, mobile programmatic, attribution, or mobile gaming ecosystem
• Professional fluency in English and Mandarin Chinese (for vendor, agency, and stakeholder management)
• Exceptional project management skills with proven experience briefing, negotiating with, and managing third-party production vendors and agencies
• Highly collaborative mindset with the ability to work independently while aligning closely with regional commercial teams and Global Marketing

Nice to have:

• Korean language capability

Benefits

• Flexible working hours, with an opportunity to work from home 2 days/week
• Career pathing and continued education available
• Highly engaged leadership to support you in your position and career
• Friendly and inclusive working environment
• Opportunity for international travel
• Comprehensive medical benefits
• Short Summer Fridays

About the Company

Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). It is a fully transparent platform built with top technology, countless programmatic management features, and powerful machine learning algorithms to help advertisers grow their business at scale. Smadex is currently considered one of the top mobile ad-tech companies in the world.