Marketing Analyst

About This Role

This Marketing Analyst role focuses on digital and content, supporting all verticals across the program. The position involves assisting with video content, interviews, press releases, and editing, and is ideal for a detail-oriented individual familiar with the startup ecosystem.

Responsibilities

• Manage communication and thought leadership by working with members from each team
• Edit content for articles and websites
• Record and edit major events before publishing
• Update the website with new corporate partners and members
• Schedule interviews with corporate partners and startups before and after batches
• Assist in writing and editing content for blogs, reports, lead magnets, case studies, and interviews (focused on innovation, startups, venture capital, and technology trends)
• Propose optimizations for published content for stronger organic performance across search and AI-driven discovery platforms
• Design social media graphics, presentations, one-pagers, event collateral, and other marketing assets in line with brand guidelines
• Research and propose visuals, including photos, videos, infographics, and social assets to support written content
• Repurpose existing content into different formats for stronger cross-platform engagement
• Update and develop web content tailored to specific buyer personas and customer journeys
• Analyze and optimize on-site SEO (meta tags, structure, internal linking) and content performance
• Assist in executing growth experiments across email, web, and social channels
• Create, schedule, and publish social media content across channels (LinkedIn, Instagram, X, Facebook), including Reels and other vertical formats
• Monitor website performance (traffic, bounce rate, conversions, rankings) and deliver actionable insights
• Support internal marketing requests from Plug and Play's APAC teams, including startup programs, corporate innovation initiatives, events, and partner activities
• Conduct market, competitor, and ecosystem research to support marketing initiatives
• Organize and maintain marketing assets, templates, and documentation
• Help plan and implement marketing automation initiatives to improve funnel performance and conversions
• Capture and create short-form photo and video content during events, interviews, and ecosystem activities
• Assist with marketing support for regional events and startup programs
• Stay up to date on social media trends, platform algorithms, content formats, and digital marketing best practices
• Research competitor campaigns, content strategies, and emerging communication trends

Requirements