About This Role
Marketing Analyst who is highly analytical and detail-oriented will join the Corporate Modeling & Analytics team to build, maintain, and enhance advanced models and analytics tools. This role focuses on supporting AmeriHome’s Marketing strategies and campaign optimization tactics, driving business growth through data-driven insights.
Responsibilities
- Design, develop, and maintain unified models to track and monitor Marketing performance, including website traffic, campaign conversion rates, paid search ads, paid social ads, direct mail and other digital marketing channels
- Create and maintain quantitative processes including data mining, predictive modeling, and complex data processing to support data-driven insights and decision making
- Develop and oversee marketing analytics tools and systems (e.g., Gurobi, Hubspot, GTM, Google Analytics, Salesforce) that enable data-driven decisions, aligning capital markets operations with broader business strategies to drive profitability and effectiveness
- Assess competitive intelligence tools (i.e. Google Analytics, SemRush, Competiscan, Lashback) and assist in developing a quarterly competitive intelligence report
- Partner with key stakeholders, including Marketing, Lock Desk, Bulk Trading Desk, Pipeline Hedging, and FP&A to ensure analytics solutions meet diverse marketing and operational needs
- Communicate effectively using data and metrics to support time-sensitive decisions with clarity and precision
- Identify and implement automation opportunities to enhance scalability, accuracy, and efficiency across Marketing workflows
Requirements
- 1+ years of related experience
- Bachelor's degree in related field required; Masters or MBA in related field preferred
- Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including: sales, operations, capital markets and/or other residential mortgage products and services
- Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
- Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI
- Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python
- Intermediate speaking and writing communication skills
Benefits
- Ownership stake in the company
- Medical and dental insurance
- Time off
- 401k matching program
- Tuition assistance program
- Employee volunteer program
- Wellness program
- Opportunity to bolster business knowledge, learning the ins and outs of how successful companies operate and manage their finances
