Marketing Analyst

About This Role

This Marketing Analyst role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic. The Analyst will collect, aggregate, and analyze marketing data from native platforms and business intelligence tools, supporting campaign reports and insights that inform marketing strategy and optimization. The position requires a balance of analytical rigor and creativity to connect data signals to broader marketing impact and deliver meaningful campaign recommendations.

Responsibilities

• Support marketing campaign measurement across paid, earned, owned, and social channels, helping teams collect, organize, validate, and analyze performance data using sources like Meta, LinkedIn, TikTok, YouTube, Google Ads, and Google Analytics
• Contribute to creator, influencer, organic social, and paid social measurement, including campaign reporting, performance analysis, marketing brand lift studies, benchmarking, and identification of actionable insights
• Gather, clean, aggregate, and quality-check data from native media platforms, social platforms, analytics tools, and other reporting sources to ensure accurate and consistent deliverables
• Support recurring and ad hoc campaign reporting, transforming data into clear findings, observations, and recommendations for internal teams and clients
• Assist with cross-channel campaign analysis, connecting performance signals across social, creator, paid media, earned media, search, and website activity where applicable
• Help maintain dashboards, reporting templates, trackers, and measurement documentation, ensuring outputs remain accurate, organized, and up to date
• Support the development of campaign KPIs, learning agendas, measurement frameworks, benchmarks, and reporting approaches aligned with client objectives
• Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms
• Collaborate with cross-functional partners, including strategy, creative, media planning, and account teams, to support campaign planning, optimization, and performance reviews
• Participate in internal and client-facing meetings, helping prepare reporting materials and, as experience grows, presenting findings and responding to questions
• Manage multiple assignments with strong attention to detail, managing time efficiently, communicating proactively about priorities, dependencies, questions, and deadlines in a fast-paced environment
• Build familiarity with dashboarding, analytics, and data-integration tools over time, supporting more technical assignments as skills develop

Requirements

• Approximately 2 years of experience in marketing analytics, digital media data (creator/influencer, organic and paid social, SEO/SEM, programmatic)