Marketing Analyst Brand Marketing Analyst

About This Role

This 11-month contract opportunity focuses on hands-on paid social campaign execution, optimization, and performance marketing to drive subscriber growth for a leading entertainment and streaming provider. The Senior Paid Social Specialist will join the Subscriber Acquisition team, working in a hybrid arrangement.

Responsibilities

• Plan, launch, manage, optimize, and report on paid social campaigns focused on subscriber acquisition
• Execute day-to-day campaign activities across platforms such as Meta, TikTok, Snapchat, Reddit, and other emerging social channels
• Build, launch, and quality-check campaigns to ensure accurate setup, targeting, creative implementation, and tracking
• Monitor campaign performance and make data-driven optimizations to improve efficiency, audience targeting, creative performance, and acquisition results
• Support testing and experimentation across creative assets, audience strategies, bidding approaches, campaign structures, and measurement methodologies
• Partner with Analytics, Creative, Media Strategy, Product Marketing, agencies, and social platform representatives to improve campaign performance
• Analyze campaign results, prepare test readouts, communicate findings, and recommend opportunities to improve subscriber acquisition

Requirements

• 3+ years of experience in paid social advertising, performance marketing, digital media, or a related field
• Hands-on experience launching, activating, managing, and optimizing paid social campaigns
• Strong working knowledge of Meta Business Manager/Ads Manager and Snapchat Ads Manager
• Experience with direct-response marketing and performance-driven campaigns focused on measurable acquisition or conversion goals
• Experience with campaign setup, quality assurance, audience targeting, creative testing, and in-platform optimization
• Strong analytical skills with the ability to interpret campaign data and translate findings into actionable recommendations
• Experience managing paid media budgets and making data-driven campaign optimization decisions

Nice to have:

• Experience in the entertainment, streaming, subscription, e-commerce, or direct-to-consumer industry
• Experience supporting subscriber acquisition campaigns for streaming services
• Familiarity with TikTok Ads Manager, Reddit Ads, and other emerging social advertising platforms
• Experience using Smartly, Airtable, or similar campaign management and optimization tools
• Familiarity with conversion lift studies, incrementality testing, attribution testing, or marketing mix modeling
• Experience working directly with social platform partners on new advertising products, beta programs, or testing opportunities