About This Role
This role focuses on researching the effectiveness of marketing creatives, finding patterns, and defining approaches to help the team make informed decisions. The position is within one of our rapidly growing businesses that works on social video streaming products.
Responsibilities
- Analyze the effectiveness of marketing creatives, their performance indicators, and advertising costs
- Identify patterns in results and determine audiences for which specific creatives should be launched
- Analyze the results of advertising campaigns and traffic acquisition approaches
- Generate hypotheses for new creatives and test them based on data
- Help the team make informed decisions regarding the creation and use of creatives
- Perform ad-hoc analytical tasks, work with SQL, create dashboards, and communicate results to stakeholders
Requirements
- Confident knowledge of SQL, including experience with BigQuery or another SQL dialect
- Experience with Tableau, Looker Studio, or other BI tools
- Understanding of product and marketing metrics: ROAS, ROI, LTV, CPA, ARPU, etc.
- Experience using AI tools, including Claude and ChatGPT, for analytical tasks
- Analytical thinking and ability to interpret data in a business context
- Ability to formulate and test hypotheses
- Attention to detail, structured thinking, proactivity, and ability to complete tasks
Nice to have:
- Knowledge of Python for data analysis
- Experience with Amplitude or other product analytics systems
- Understanding of mobile attribution, MMP, and partner networks
- Experience in traffic acquisition, including understanding the principles of advertising campaigns and factors affecting their effectiveness
Benefits
- 4 weeks of paid vacation per year and unlimited sick leave days
- Access to a corporate doctor and medical insurance
- Compensation for English language courses and training programs
- Access to internal schools, training events, and over 1000 courses, lectures, and e-books on various topics
Important Details
- Work format: hybrid in a new autonomous office in Kyiv with breakfasts, lunches, and snacks
About the Company
Our solutions are used in applications that are already among the top in their segment, actively distributed worldwide, and have over 10 million downloads. We implement advanced peer-to-peer audio and video communication technologies, which are used in products such as Telegram, WhatsApp, and Google Meet.
