About This Role
Marketing Analyst roles involve tracking and analyzing the effectiveness of marketing campaigns across various platforms and channels. This position suits a data-driven individual who can provide insights to improve marketing strategy and return on investment.
Responsibilities
- Track and analyze the performance of marketing campaigns across regions, channels, and platforms (paid, organic, and offline)
- Monitor key metrics such as leads generated, cost per lead, conversion rates, and customer acquisition cost
- Prepare regular and ad-hoc reports on marketing performance for internal stakeholders
- Build and maintain dashboards that provide visibility into ongoing campaigns and regional performance trends
- Analyze market trends, competitor activity, and customer behavior to support marketing strategy
- Support regional and city-level planning by identifying high-potential markets and opportunity areas
- Monitor marketing budget utilization across campaigns and regions
- Provide data-backed recommendations to improve marketing ROI and spend efficiency
- Maintain clean, accurate, and well-organized marketing data across tools and platforms
- Coordinate with internal teams to ensure consistency of data used for reporting and analysis
- Work closely with the marketing, sales, strategy and tele calling teams to align on lead quality and campaign feedback
- Support leadership with insights and analysis for planning and strategic decision-making
Requirements
- Any Graduate, preferably in Statistics, Analytics, Business, Marketing, or Engineering
- MBA an additional advantage
- 2 to 3 years of experience in marketing analytics, market research, or a related analytical role
- Strong proficiency in Excel
- Familiarity with tools such as Google Analytics, SEMrush, or BI/reporting platforms is an added advantage
- Strong analytical and problem-solving skills, with attention to detail and data accuracy
- Ability to work with large datasets and translate numbers into clear, actionable insights
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and work collaboratively across teams
