About This Role
This marketing analyst role is for a data expert to join the marketing team. The successful candidate will track and analyze campaign performance, customer behavior, and loyalty program data, presenting insights to inform strategic decision-making and optimize marketing efforts.
Responsibilities
- Analyze the performance of various marketing campaigns across different channels (e.g., email, social media)
- Measure key performance indicators (KPIs) and identify trends to inform future campaigns
- Manage the targeted campaigns calendar
- Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns
- Prepare comprehensive reports on campaign effectiveness and ROI
- Analyze customer behavior and segmentation data to identify trends and opportunities
- Understand customer profiles and identify target audiences for specific marketing initiatives
- Monitor email open rates, click-through rates, and conversion rates
- Analyze email content and design to identify areas for improvement
- Provide recommendations for optimizing email content and frequency
- Collect, clean, and organize marketing data from various sources
- Develop and maintain data dashboards and reports for the marketing team
- Utilize data visualization tools to communicate insights effectively
- Provide data-driven insights to support marketing campaigns and initiatives
- Assist in market research and competitive analysis
- Stay up-to-date with industry trends and best practices
Requirements
- Minimum 2 years’ working experience in a similar role
- Bachelor’s degree in Marketing, Statistics, Business Analytics, or a related field
- Excellent analytical skills with the ability to interpret data and draw meaningful conclusions
- Proficiency in Excel
- Excellent communication and presentation skills to effectively communicate findings
- Excellent accuracy and attention to detail with the ability to work independently
- Good understanding of marketing principles and concepts
