Marketing Analyst

About This Role

Marketing analysts play a crucial role in engaging audiences and converting prospects into leads by owning and executing local SEO and AEO strategies. This position involves managing agency relationships, partnering with web producers, and analyzing organic performance to share insights and visualize impact.

Responsibilities

• Own and execute the local SEO and AEO strategy to engage our audience and convert prospects into leads
• Manage the relationship with our SEO agency
• Partner with Web Producers to keep top pages locally relevant and high converting
• Analyse organic performance, share insights across teams and visualise impact
• Lead projects using modern methods and tools (for example Semrush, WordPress, Slack, Gemini and Claude)
• Use AI tools to create and optimise content at scale

Requirements

• 3-5+ years of digital marketing experience with demonstrated business impact
• Fluency in English and either Italian or Spanish
• Deep understanding of several digital channels, and experience creating and optimising content
• Proven project management skills and strong attention to detail
• Hands-on experience with WordPress, Semrush (or an equivalent SEO tool), Google platforms (such as GA4 and Search Console) and AI tools such as Claude
• A test-and-learn mindset: you generate ideas, test them and measure results
• Excellent written and verbal communication, including presenting complex ideas to stakeholders
• Ability to collaborate and deliver in a heavily matrixed environment

Nice to have:

• B2B software experience
• Experience working with Salesforce
• Experience scaling digital marketing initiatives across several regions
• Up-to-date knowledge of Google algorithm changes, social platforms and digital trends