Marketing Analyst

About This Role

Managing and optimizing marketing technology platforms, executing multi-channel campaigns, and maintaining CRM data are the core responsibilities of this role. The Marketing Analyst will drive marketing automation initiatives and provide insights through analytics and reporting. This position suits a marketing professional with strong experience in Martech platforms, CRM administration, campaign management, and marketing analytics.

Responsibilities

• Manage and optimize marketing platforms, including Zoho CRM, Ozonetel, LinkedIn, Meta, Google Ads, WhatsApp, and Email Marketing tools
• Ensure effective use of marketing technology platforms and identify opportunities for process improvement
• Plan, execute, monitor, and optimize multi-channel marketing campaigns
• Manage the complete campaign lifecycle, including audience selection, segmentation, deployment, tracking, reporting, and optimization
• Work closely with Marketing and Business teams to ensure timely campaign execution
• Manage CRM administration and database activities
• Ensure regular data cleansing, deduplication, segmentation, enrichment, tagging, and data governance
• Maintain accurate and complete customer and prospect records
• Develop and maintain marketing dashboards, reports, and KPI scorecards
• Track campaign performance, lead funnel metrics, conversion rates, marketing ROI, and other key marketing metrics
• Provide actionable insights to support business decisions and marketing reviews
• Identify opportunities to automate manual marketing processes
• Drive workflows, integrations, and campaign automation to improve efficiency and lead management
• Work closely with Business Units, Sales, Marketing, Product, Digital Marketing teams, agencies, and vendors
• Coordinate with stakeholders to ensure smooth campaign planning, execution, reporting, and optimization
• Ensure data accuracy and compliance across CRM, marketing automation, and communication platforms
• Follow organizational data policies, customer communication standards, and applicable data privacy regulations

Requirements

• 5+ years of experience in Marketing Operations, Martech, CRM Administration, or Digital Marketing Operations
• Hands-on experience in CRM administration and campaign management
• Experience managing LinkedIn Ads, Meta Ads, and Google Ads platforms
• Experience in Email Marketing and WhatsApp campaign management
• Knowledge of lead management, CRM processes, and marketing automation
• Strong data analysis, dashboarding, and reporting skills
• Understanding of campaign attribution, funnel analysis, and marketing KPIs