About This Role
Marketing analysts convert guest and player data into actionable insights that help drive revenue across multiple functional areas. This role works closely with property leadership to identify growth opportunities, optimize promotional strategies, and improve overall guest engagement. It suits a candidate who can stay ahead of industry trends while mentoring analytics staff to deliver results that support strategic business goals in a fast-paced hospitality environment.
Responsibilities
- Provide timely and courteous guest service consistent with the company's guest service culture
- Develop and implement methodologies to transform customer transaction data into actionable insights for marketing and operations across properties
- Utilize statistical modeling and predictive analytics to identify and support net revenue growth across promotions, direct marketing, hotel, food beverage, and related areas
- Collaborate with property leadership in regular strategy sessions to evaluate performance, refine initiatives, and set measurable goals
- Provide assistance to analytical staff to enhance analytical skills and improve the quality of reporting and insights
- Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
- Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company's guest service culture standards
- Perform other duties as assigned
Requirements
- 3–5 years of marketing analytics, business intelligence, or related industry experience, preferably in the gaming and hospitality industries
- Ability to follow instructions and complete tasks accurately in a fast-paced environment
- Strong communication skills and willingness to work as part of a team
- Committed to fostering a respectful, inclusive, and safety-conscious work environment
- Ability to access and input information using a moderately complex computer system
- Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams
- Proficient in SQL, MS Access, and statistical modeling tools like R, SAS, and Python preferred
- At least 21 years of age
- High School Diploma or equivalent required
- Bachelor's degree in marketing analytics, statistics, business intelligence, or related field preferred
- Ability to effectively communicate in English, both written and verbal
- Obtain and maintain all work cards as required by the company
- Verify right to work in the United States
Important Details
