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The Marketing Analyst supports the development and execution of multi-channel marketing campaigns that advance Driver Safety program goals and measurable outcomes. This role partners closely with Marketing Managers and cross-functional teams to help plan, implement, and execute day-to-day marketing efforts across direct mail, email, and local marketing initiatives that promote safe driving behaviors and program participation. You will support intake and ongoing marketing requests, manage assigned campaign components, and help ensure materials are delivered accurately and on time using established tools and templates. This role is also responsible for reviewing campaign performance, translating reporting into actionable insights, and adjusting tactics to respond to changing market and audience needs. Additionally, you will have the opportunity to work with a large nationwide group of volunteers on marketing efforts for driver safety-related programs.
’s degree in marketing, communications, or related field
Nice to have:
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. AARP
’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP
’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
