About This Role
This Market Manager role involves driving sales, distribution, and brand presence for a respected, family-owned fine wine brand across key markets. The position focuses on building strong partnerships with distributors, trade customers, and corporate clients, while acting as a trusted brand ambassador.
Responsibilities
- Grow sales, distribution, and brand presence across key markets through effective distributor management, market development, and execution of sales and distribution strategies
- Build and strengthen relationships with the distributor, trade customers, and corporate clients, creating opportunities that drive sales performance, customer loyalty, and long-term brand advocacy
- Develop and expand the corporate sales channel, identifying new business opportunities and delivering tailored wine, gifting, events, and experience solutions that support revenue growth
- Drive local wholesale account growth across priority hospitality, tourism, and accommodation sectors, increasing distribution, visibility, and portfolio performance
- Represent Henschke as a passionate brand ambassador, delivering tastings, education, trade engagement activities, and customer events that strengthen market presence and premium brand positioning
- Identify market trends, customer insights, and commercial opportunities, providing recommendations that support sales strategy, product positioning, and business growth
- Collaborate across Sales, Marketing, Commercial, and Supply Chain teams to ensure effective forecasting, inventory planning, customer service, and successful execution of campaigns and wine releases
- Monitor sales performance and market activity, using data, reporting, and market intelligence to improve commercial outcomes and drive continuous improvement
Requirements
- Relevant qualifications in Business, Sales, Marketing, Wine Business, or a related discipline will be highly regarded
- Demonstrated experience in sales, business development, or market management, ideally within the wine, beverage, hospitality, or premium consumer goods industry
- Strong knowledge of wine, viticulture, and the fine wine market, with the ability to confidently communicate brand stories, products, and provenance to a range of audiences
- Proven ability to build and maintain strong relationships with distributors, trade customers, corporate clients, and industry stakeholders
- Experience identifying and securing new business opportunities while growing sales, distribution, and customer engagement
- Well-developed communication, presentation, and negotiation skills, with the ability to influence and build credibility at all levels
- Proven experience representing a brand through tastings, events, trade education programs, and customer engagement activities
