About This Role
This Market Manager role drives sales volume growth and market share within an assigned geographic territory. It involves representing the company's beverage products with distributors and multi-unit chains, executing sales strategies, and controlling expenditures. The position requires planning and executing sales presentations and reviewing market analysis to determine customer needs, volume potential, and pricing.
Responsibilities
- Identify and execute opportunities to expand distribution, increase menu placements, and drive incremental volume
- Develop strong working relationships with foodservice distributor leadership, sales representatives, category managers, and business development teams
- Collaborate with distributor partners to establish territory growth plans and sales objectives
- Conduct regular joint sales calls with distributor personnel to promote the company's beverage portfolio
- Deliver product training and sales presentations to distributor teams to increase brand knowledge and selling effectiveness
- Monitor distributor performance, inventory levels, pricing compliance, and promotional execution
- Manage relationships with regional and national multi-unit restaurant, hospitality, healthcare, education, and convenience retail accounts within the assigned market
- Identify opportunities to secure new beverage placements and expand existing business
- Present beverage programs, promotional initiatives, and category management insights to customers
- Support new account openings, menu transitions, product launches, and chain rollouts
- Conduct business reviews with key decision makers and provide recommendations to increase beverage sales and profitability
- Travel throughout assigned territory to prospect and develop new business opportunities to increase market penetration
- Execute annual sales plans and market growth strategies aligned with company objectives
- Analyze market trends, competitive activity, and customer needs to identify growth opportunities
- Utilize CRM and sales reporting tools to track activities, opportunities, and performance metrics
- Collaborate with marketing, operations, and customer service teams to ensure successful execution of customer programs
- Ensure merchandising, promotional programs, and brand standards are executed effectively throughout the territory
- Participate in industry trade shows, distributor events, customer meetings, and foodservice association activities
- Represent the company professionally as a brand ambassador in all customer and distributor interactions
- Provide timely market intelligence and competitive insights to company leadership
Requirements
