Leading and growing the local business by driving commercial excellence across consultancy and agency solutions is the core of this Managing Director role within Toluna. This position combines strategic business leadership with deep expertise in market research and insights consulting, focusing on delivering sustainable revenue growth and strengthening client partnerships.
Responsibilities
Lead the overall commercial strategy and execution for the local market, ensuring sustainable growth across consultancy, full-service research, technology solutions, and data collection offerings
Deliver and exceed market-level commercial KPIs, including bookings, revenue, profitability, and pipeline targets
Build, mentor, and develop a high-performing commercial team, fostering a culture of accountability, collaboration, and continuous development
Coach senior commercial team members in consultative selling, strategic account management, and client relationship development
Own and manage the market pipeline and forecasting process, ensuring accurate reporting and visibility of business performance
Develop and drive strategic account plans for key clients, expanding existing partnerships and identifying new growth opportunities
Lead high-value client engagements, strategic pitches, and executive-level business development initiatives
Build and maintain strong relationships with senior decision-makers across client organisations, acting as a trusted advisor on research, insights, and business challenges
Drive new business acquisition and market expansion opportunities through consultative sales and thought leadership
Partner with Client Service, Operations, Supply, and other cross-functional teams to ensure the successful delivery of client solutions and excellent client experience
Represent Toluna at industry events, conferences, client forums, and thought leadership initiatives, strengthening the company's market presence and reputation
Champion innovation, including the adoption of AI-powered research solutions and emerging methodologies that create value for clients
Requirements
Significant commercial leadership experience within the market research, consumer insights, consultancy, or related industries
Proven success leading commercial teams and delivering sustained revenue and bookings growth
Strong network of senior client relationships across the UK Market Research and Consultancy sector
Demonstrated ability to acquire, develop, and expand strategic client partnerships
Deep understanding of quantitative research methodologies, insights generation, and consultative client engagement
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Ability to act as a strategic advisor, helping clients address business challenges through research and insight solutions
Experience managing market-level forecasting, budgeting, pipeline management, and commercial planning
Strong leadership skills with the ability to coach, motivate, and develop high-performing teams
Excellent communication, presentation, negotiation, and stakeholder management skills
Ability to positively influence internal and external stakeholders through collaboration, persuasion, and strategic thinking
Hands-on, entrepreneurial mindset with the ability to balance strategic leadership and commercial execution
About the Company
Toluna helps the world's biggest agencies, consultancies, and brands stay ahead of their markets, competitors, and customers. For over 25 years, it has been a leader in consumer insights, developing AI-powered research since 2019 and utilizing an always-on platform with a 79M+ validated consumer community across 100+ countries.
