About This Role
Managing all accounts targeting multicultural audiences, especially the African American Consumer Market (AACM), is the core of this managing director position. The role involves launching and managing campaign work, ensuring client needs are met, and overseeing staff, consultants, and interns. This individual also plays a critical role in new business development for the agency.
Responsibilities
- Create and lead integrated communication strategies (advertising, marketing, and PR) that align with clients’ business goals and objectives
- Meet with clients to discuss goals, objectives, and expectations
- Anticipate challenges, propose solutions, offer client counsel, oversee quality, and ensure deadline and budget adherence
- Regularly check in with clients to determine if expectations are consistently being met or exceeded
- Create and execute storytelling strategies for clients and the agency across key African American and general market media outlets
- Ideate and lead strategic content development, per target audience profiles, and distribute (events, reports, messaging, resources, etc.)
- Write press releases, feature stories, photo captions, media alerts, fact sheets, biographies, general correspondence, new business proposals, copywriting, award nominations, and content for agency-owned media platforms
- Plan and execute events
- Manage media and community relations
- Work with the advertising team to execute campaigns for clients by serving as the conduit between the agency and the client
- Identify and lead research opportunities (message testing, polls, pulse surveys, focus groups, etc.) regarding African American and Black target audiences
- Manage account budgets and oversee campaign costs, including monthly invoicing for accounts/clients and review team timesheets
- Lead new business development, identify potential clients, develop new business proposals, and pitch new business
- Serve as back up to supervisor when she is not present
- Go above and beyond the scope of work, always
Requirements
- Multicultural communications experience working with multicultural audiences, particularly the AACM, and the ability to work with diverse communities
- Strong written and oral communication skills
- 8 to 10 years of experience in public relations or communications
- Degree in Communications, Public Relations, Advertising, or English
- Proven project management skills
- Strong media relations/contacts with local, regional, or national African American media
- Extensive understanding of the African American Consumer Market
- Proven ability to lead and manage multiple small or medium-sized projects simultaneously
- Strong knowledge of the digital and social media landscape, including emerging platforms and best practices
- Well organized, flexible, with the ability to manage multiple tasks
- Adequate time management skills
- Self-starter, ambitious, analytical, critical thinker, active listener, and goal-oriented
- Critical and creative thinker
- Able to apply intellectual curiosity to all aspects of this role
- Executive presence and poise
- Passion for the craft of communicating messages that produce results for the firm’s clients
- Ability to work as a team player
- Must have own car and be available to do evening and weekend assignments
- Knowledge of Macintosh computers
Nice to have:
- Previous agency experience
- Relationships with African American community leaders and organizations
- Advertising knowledge
Benefits
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
About the Company
LAGRANT COMMUNICATIONS is an integrated marketing communications firm with demonstrated expertise in advertising, marketing, and public relations services targeting African American, Latino, and LGBTQ+ consumer markets. The firm is dedicated to showcasing the best of its clients by promising an unsurpassed level of services.