Managing all accounts targeting multicultural audiences, especially the African American Consumer Market (AACM), is the core of this managing director position. The role involves launching and managing campaign work, ensuring client needs are met, and overseeing staff, consultants, and interns. This individual also plays a critical role in new business development for the agency.
Responsibilities
Create and lead integrated communication strategies (advertising, marketing, and PR) that align with clients’ business goals and objectives
Meet with clients to discuss goals, objectives, and expectations
Anticipate challenges, propose solutions, offer client counsel, oversee quality, and ensure deadline and budget adherence
Regularly check in with clients to determine if expectations are consistently being met or exceeded
Create and execute storytelling strategies for clients and the agency across key African American and general market media outlets
Ideate and lead strategic content development, per target audience profiles, and distribute (events, reports, messaging, resources, etc.)
Write press releases, feature stories, photo captions, media alerts, fact sheets, biographies, general correspondence, new business proposals, copywriting, award nominations, and content for agency-owned media platforms
Plan and execute events
Manage media and community relations
Work with the advertising team to execute campaigns for clients by serving as the conduit between the agency and the client
Identify and lead research opportunities (message testing, polls, pulse surveys, focus groups, etc.) regarding African American and Black target audiences
Manage account budgets and oversee campaign costs, including monthly invoicing for accounts/clients and review team timesheets
Lead new business development, identify potential clients, develop new business proposals, and pitch new business
Serve as back up to supervisor when she is not present
Go above and beyond the scope of work, always
Requirements
Multicultural communications experience working with multicultural audiences, particularly the AACM, and the ability to work with diverse communities
Strong written and oral communication skills
8 to 10 years of experience in public relations or communications
Degree in Communications, Public Relations, Advertising, or English
Proven project management skills
Strong media relations/contacts with local, regional, or national African American media
Extensive understanding of the African American Consumer Market
Proven ability to lead and manage multiple small or medium-sized projects simultaneously
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong knowledge of the digital and social media landscape, including emerging platforms and best practices
Well organized, flexible, with the ability to manage multiple tasks
Adequate time management skills
Self-starter, ambitious, analytical, critical thinker, active listener, and goal-oriented
Critical and creative thinker
Able to apply intellectual curiosity to all aspects of this role
Executive presence and poise
Passion for the craft of communicating messages that produce results for the firm’s clients
Ability to work as a team player
Must have own car and be available to do evening and weekend assignments
Knowledge of Macintosh computers
Nice to have:
Previous agency experience
Relationships with African American community leaders and organizations
Advertising knowledge
Benefits
401(k)
401(k) matching
Health insurance
Paid time off
About the Company
LAGRANT COMMUNICATIONS is an integrated marketing communications firm with demonstrated expertise in advertising, marketing, and public relations services targeting African American, Latino, and LGBTQ+ consumer markets. The firm is dedicated to showcasing the best of its clients by promising an unsurpassed level of services.