About the role
Manager, TikTok Shop (Agency) — Confidential Search
About the Opportunity
A fast-growing social commerce agency is confidentially seeking a Manager, TikTok Shop (Agency) to lead a portfolio of brand partners and drive their performance across TikTok Shop.
This role sits at the intersection of client leadership, growth strategy, and hands-on execution. The Manager will serve as the primary strategic partner to clients while guiding cross-functional teams across affiliates, creators, livestreaming, paid media, operations, and analytics.
The ideal candidate understands how to turn platform insights and performance data into clear strategies that accelerate revenue, strengthen brand partnerships, and keep teams moving with purpose.
What You’ll Own
Client Strategy & Partnership
- Serve as the primary point of contact for a portfolio of brand partners
- Build trusted relationships with senior stakeholders and executive leadership
- Lead weekly and biweekly business reviews, performance discussions, and strategic planning sessions
- Set clear expectations and communicate proactively around opportunities, risks, priorities, and results
- Bring a confident, solutions-oriented perspective to complex client conversations
TikTok Shop Growth Strategy
- Develop and execute multi-quarter growth strategies across assortment, promotions, affiliate programs, creator activations, livestreaming, and paid media
- Lead go-to-market planning for product launches, seasonal moments, tentpole events, and major campaigns
- Identify new revenue opportunities and recommend strategies to expand brand performance
- Translate brand objectives into actionable TikTok Shop roadmaps
Performance & Optimization
- Own performance across key sales, traffic, conversion, affiliate, and content metrics
- Diagnose performance gaps and uncover the factors driving growth
- Use real-time data and market insights to adjust strategy, prioritize initiatives, and improve results
- Partner with internal specialists to test, learn, and scale high-performing programs
Reporting & Executive Insights
- Lead weekly, monthly, and quarterly performance reporting
- Turn complex data into clear insights, recommendations, and action plans
- Develop polished, executive-ready decks and confidently present strategic readouts
- Connect performance trends to larger brand and business goals
Cross-Functional Leadership
- Partner closely with affiliate, creator, livestream, paid media, operations, finance, and leadership teams
- Clarify ownership, remove roadblocks, and keep multiple workstreams aligned
- Ensure campaigns and programs are executed on time and at a high standard
- Build repeatable processes that improve efficiency and support scale
Team Leadership
- Coach and develop team members while creating clear accountability
- Set priorities and establish strong execution standards
- Balance strategic oversight with hands-on involvement when needed
- Foster a collaborative, performance-driven team culture
Platform & Market Expertise
- Stay current on TikTok Shop trends, platform updates, algorithm changes, and evolving best practices
- Monitor competitor activity and broader developments across social commerce
- Apply platform knowledge to experimentation, optimization, and long-term planning
What We’re Looking For
- 3+ years of experience in e-commerce, social commerce, marketplace management, or digital brand growth
- Experience working within an agency, brand, marketplace, or platform environment
- Hands-on exposure to TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or a similar commerce platform
- Direct TikTok Shop experience is strongly preferred
- Experience managing complex client relationships and multiple brand accounts simultaneously
- Strong understanding of affiliate marketing, creator partnerships, influencer programs, and content-driven commerce
- Exceptional written, verbal, and presentation skills, including experience preparing executive-level reporting
- Strong analytical ability across forecasting, KPI analysis, performance diagnosis, and strategic planning
- Demonstrated ability to lead cross-functional programs from strategy through execution
- Experience coaching or managing team members
- Highly organized and comfortable balancing multiple brands, workstreams, and deadlines
- A proactive, accountable, and solutions-oriented working style
- Ability to move quickly, navigate ambiguity, and adapt to changing platform and business needs
Compensation & Benefits
- Base salary: $90,000–$115,000 , based on experience and qualifications
- Performance-based annual bonus
- Flexible paid time off, paid holidays, and sick leave
- Medical, dental, and vision coverage
- 401(k) retirement plan
- Team lunches and a fully stocked office kitchen
- Significant growth potential within an expanding social commerce business
Work Environment
This position is based in Los Angeles and requires regular onsite collaboration, with some remote flexibility. Candidates should be within commuting distance of the Los Angeles office.
Interested?
If you’re excited by the opportunity to lead brand growth, shape TikTok Shop strategy, and build what’s next in social commerce, we’d love to hear from you.
This is a confidential search. Additional company and team details will be shared with qualified candidates during the interview process.
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