About This Role
Managing and executing a bold sports and culture marketing strategy in Singapore is the core of this role, focusing on maximizing brand impact and increasing share of search through strategic partner activations. This position oversees the implementation of global, EM, and SEA sponsorships and entertainment & influencer marketing strategies.
Responsibilities
- Develop and execute Singapore’s brand partner strategy in alignment with global, EM, and SEA priorities
- Oversee the sports marketing and entertainment influencer marketing portfolios, including budget allocation, contracts, partner relationships, and activations
- Create a clear partner selection and evaluation framework to identify the right partners based on aligned pillars for each category, brand/category relevance, audience reach, and business priorities
- Lead contract negotiations with athletes, KOLs, and brand partners
- Maintain close contact with key sports agencies or clubs, as well as key athletes and influencers
- Ensure all partner contract negotiations and operations comply with the global brand partner marketing policy and local budget guidelines
- Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports
- Manage key partner relationships end to end, ensuring their product, operational, and engagement needs are met
- Collaborate with cross-functional teams on product ranging, sizing, quantity planning, and allocation based on partner requirements
- Oversee the full product lifecycle, including ordering, budget management, delivery, and replenishment, to ensure timely and seamless fulfillment
- Act as the main point of contact for partners, managing day-to-day servicing, resolving operational issues, and ensuring contractual commitments are fulfilled
- Plan and execute partner activations and engagement initiatives to strengthen relationships and maximize brand value
- Identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals
- Establish partnership calendars, frameworks, and tracking mechanisms to ensure key athletes and partners deliver against agreed commitments and generate brand and/or commercial value
- Track and manage entitlement utilization versus contractual entitlements to ensure maximization of benefits and driving ROI through partnerships
- Manage servicing of partners, athletes, and corporate partnerships, balancing partner needs with brand requirements
- Negotiate, maintain, and renew partner contracts in compliance with the global sports marketing policy and budget guidelines
- Support SEA with global events and partner visits in case of being host market
- Deliver top-tier industry best service to partners while maintaining key industry relationships
