About the role
Roles & Responsibilities:
- Social Media & Digital Presence: Plan and execute social media marketing campaigns. Oversee strategy, content creation, and performance across social media platforms; ensure impactful storytelling and community engagement.
- Brand Management: Lead end-to-end brand building initiatives, ensuring consistent brand identity and positioning across all channels.
- Online Reputation Management: Monitor, analyze, and manage online brand reputation, proactively addressing risks and opportunities.
- Email Marketing: Design and execute targeted email campaigns to drive engagement and conversions.
- Strategic Communications & Content Creation: Develop and execute impactful communication strategies with a strong emphasis on high-quality content creation.
- Sales Communication Materials: Support the sales and operations team with impactful client presentations, brochures, company profiles, and pitch materials.
- Analytics & Insights: Track, measure, and report on marketing and communication performance, providing insights for optimization.
Qualifications & Skills:
- MBA/PGDM in Marketing, Communications, Mass Communications, or related field.
- Strong expertise in brand strategy, digital marketing, and communications.
- Bring fresh, trending, and modern creative ideas to campaigns with strong sense of contemporary language, design, and storytelling.
- Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns) and lead generation/ prospecting tools (e.g., Lusha, LinkedIn Sales Navigator).
- Excellent writing, storytelling, and presentation skills.
- Proficiency in managing social media, digital tools, and analytics platforms.
- Experience in managing agencies/vendors for website, creative and AV creations.
- Ability to lead projects independently with creativity and strategic thinking.
- Strong interpersonal skills and ability to influence stakeholders at all levels.
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