Manager Senior Manager, Growth Marketing New Verticals

About This Role

This role is for a Senior Growth Marketing Manager to launch a new B2C product designed to make travel spending seamless and transparent for travelers. You will own the growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.

Responsibilities

• Co-own with product the go-to-market strategy: targeted segments, USP, and positioning for the product
• Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
• Execute the marketing strategy, including launching different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as app campaigns and paid search
• Work closely with Product and Design to shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand
• Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time
• Over time, manage and mentor a team (e.g., 2 analysts/marketers) as the vertical grows

Requirements

• At least 8 years of experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial/builder mentality
• Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating with multi-team in multiple departments

Nice to have:

• Experience with direct marketing, performance marketing, and affiliate marketing for financial products
• Experience in fintech or financial services, such as travel cards, multi-currency wallets
• Experience launching or scaling a new product or major feature

Important Details

• Relocation provided

About the Company

Agoda bridges the world through travel, connecting people to destinations and experiences with deals across millions of hotels, holiday properties, flights, and experiences worldwide. Part of Booking Holdings, Agoda has a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Data and technology are at the heart of its culture, fueling curiosity and innovation.