Manager, Racing Sports Marketing

About This Role

Managing racing sports marketing involves developing and implementing marketing plans, establishing a centralized system for digital and physical channel inventory, and coordinating content and production. The role will also focus on developing and implementing brand programs and events to enhance the Club's brand perception.

Responsibilities

• Proactively work with stakeholders across the Club to gather information about all Club-owned advertising space and digital inventory
• Collaborate closely with business units to evaluate their inquiries and support their individual communication objectives
• Independently drive marketing programs and coordinate the execution of marketing activities
• Assist in content development and design customer journeys to communicate the Club's community efforts at strategic touchpoints
• Develop and refine program and event activation plans, ensuring timely delivery and effective execution with on-site supervision
• Manage creative, social media, and media agencies efficiently for the creation and execution of marketing materials
• Produce and submit regular and ad-hoc reports to team leaders and management
• Build and maintain long-term collaborative relationships with business partners

Requirements

• Undergraduate / Postgraduate qualification in Marketing, Branding, Event or related discipline
• A minimum of 6 - 10 years of experience
• Experience in supporting large scale projects that involve multiple stakeholders and internal / external parties

Benefits

• Competitive salary and benefits packages
• Dynamic working environment
• Development opportunities

About the Company

The Hong Kong Jockey Club, founded in 1884, is a world-class racing club that continuously acts for the betterment of society. It operates with a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combating illegal gambling. The Sports Business Division is central to the Club's aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core.