About This Role
Managing public relations involves developing and executing social media strategies, creating engaging content, analyzing performance, and preparing new pitch presentations. This role suits an experienced social media manager with strong knowledge of social media strategy, content planning, analytics, and graphic design, capable of managing multiple brand accounts and aligning creatives with brand objectives.
Responsibilities
- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube
- Manage social media calendars, content planning, publishing, and community engagement
- Stay updated on social media trends, platform updates, topical conversations, and relevant industry news
- Ensure consistent brand communication and tone of voice across platforms
- Develop creative content ideas, captions, copy, and campaign concepts
- Plan content formats including static posts, carousels, reels, videos, polls, and infographics
- Coordinate with internal teams and clients for content approvals and execution
- Identify opportunities for topical content and trend-based engagement
- Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions
- Prepare monthly performance reports with actionable insights and recommendations
- Identify high-performing content and optimize the content strategy based on data
- Track competitor activities, industry benchmarks, and audience behavior
- Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator
- Translate content briefs into visually engaging and platform-appropriate designs
- Maintain brand guidelines, visual consistency, and creative quality
- Coordinate with video editors and other creative resources for reels and motion graphics, wherever required
- Monitor comments, messages, mentions, and audience conversations
- Identify emerging trends and relevant opportunities for real-time content
- Support online reputation management and escalate sensitive issues when required
- Coordinate with clients and internal teams for briefs, approvals, and campaign execution
- Manage multiple projects and ensure timely delivery of content and reports
- Present performance insights, content recommendations, and campaign ideas to stakeholders
- Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches
- Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations
