Manager, Product Marketing Management

About This Role

This role involves shaping and executing the local strategy for Mastercard Offers, a global ecosystem of benefits and partnerships designed to increase cardholder engagement and strengthen issuer relationships. The Manager will translate global priorities into market-relevant plans and ensure strong commercial, consumer, and operational impact. This position sits at the intersection of product strategy, analytics, partnerships, and execution.

Responsibilities

• Own the local Offers product strategy and multi-quarter roadmap, ensuring alignment with Mastercard's global vision, issuer priorities, and market needs
• Define success metrics and KPIs across engagement, incremental spend, merchant performance, and issuer value; continuously evolve the program based on insights and outcomes
• Translate market dynamics, consumer behavior, and merchant trends into strategic product priorities, new offer constructs, and category expansion opportunities
• Oversee program performance analysis, ensuring sophisticated segmentation, trend identification, and actionable insight generation
• Guide the development and evolution of dashboards and reporting frameworks, ensuring executive-ready visibility into performance and drivers
• Synthesize complex data into clear strategic narratives and recommendations for senior leadership, issuers, and internal stakeholders
• Lead the development and prioritization of the merchant pipeline, balancing scale, relevance, and commercial impact across categories
• Partner closely with commercial, marketing services, and account teams to strengthen merchant relationships, optimize offer design, and drive sustainable portfolio growth
• Provide strategic input into merchant negotiations, offer mechanics, and performance expectations, grounded in data and benchmarks
• Oversee end-to-end execution of offers and campaigns, ensuring strong planning, flawless delivery, and continuous optimization
• Act as the primary product interface with technology, data, and external vendors, ensuring platform stability, backlog prioritization, and issue resolution at scale
• Serve as a thought leader and point of reference for Offers within the market, influencing stakeholders across Product, Sales, Marketing, Finance, and Technology
• Represent the Offers program in executive forums with confidence, clarity, and a strong strategic point of view

Requirements

• Proven product management or program leadership experience, with ownership of complex, data-driven products or platforms
• Strong strategic and analytical capabilities, including KPI design, segmentation, trend analysis, and performance optimization
• Deep understanding of loyalty programs, consumer incentives, merchant-funded offers, or retail/e-commerce ecosystems