About This Role
The Manager, Performance Marketing brings a strategic perspective to an integrated Performance Marketing pod, with a primary focus on paid social media. This role involves owning the strategic viewpoint and leading the development of media plans, audience strategies, client narratives, and creative briefings. You will work closely with Senior Associates to integrate historical performance learnings and remain fluent in tactical, in-platform execution.
Responsibilities
- Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives
- Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting
- Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix
- Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities
- Collaborate with Senior Associates to develop performance-driven insights and recommendations
- Own the development of clear client narratives; lead weekly, bi-weekly, and monthly reports
- Collaborate with the Associate Director to develop quarterly, semi-annual, and/or annual business reviews
- Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations
- Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms
- Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals
- Own final campaign QA and establish QA standards and tracking frameworks across your team
- Manage, mentor, and develop Senior Associates, providing feedback, training, and career development growth goals
- Support new business pitches and contribute to process improvement and thought leadership as needed
Requirements
- 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search
- Programmatic experience is a strong asset
- Experience mentoring team members, supporting growth goals and education of strategic media planning best practices
- Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals
- Strong understanding of attribution, conversion tracking, and measurement frameworks
- Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.)
- Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques
