Managing partnerships is the core of this role, encompassing the development and execution of the company's sponsorship and partnership strategy to drive commercial opportunities, revenue growth, and long-term strategic collaborations. This position suits a professional with strong commercial acumen and a proven track record in securing sponsorships and developing partnerships within the entertainment or related industries.
Responsibilities
Develop and execute the Company's sponsorship and partnership strategy to drive commercial opportunities, revenue growth, and long-term strategic collaborations
Identify, develop, pitch, and secure sponsorships, brand partnerships, commercial collaborations, and cross-promotional opportunities across the Company's business portfolio
Develop commercially attractive sponsorship packages, partnership proposals, presentations, pitch decks, and customised solutions based on partners' business and marketing objectives
Build and maintain strong relationships with brands, sponsors, agencies, media partners, corporate clients, industry partners, and other key stakeholders
Lead commercial discussions and negotiations covering partnership scope, sponsorship rights, deliverables, activation opportunities, commercial terms, and contract arrangements
Create integrated partnership opportunities leveraging the Company's assets across Film & Content Production, Concert Production, Events, Artist Management, Membership & Digital Commerce
Work closely with internal teams to develop creative sponsorship activations, branded content, artist collaborations, fan engagement initiatives, member benefits, digital campaigns, merchandise collaborations, and event experiences
Manage partnerships from initial prospecting and proposal development through negotiation, contracting, activation, delivery, and post-campaign evaluation
Ensure all sponsorship rights, benefits, branding commitments, and contractual deliverables are executed effectively and on schedule
Identify new business opportunities and market trends, and continuously build a strong pipeline of prospective sponsors and strategic partners
Monitor partnership performance, revenue contribution, campaign effectiveness, and partner satisfaction, and prepare regular commercial reports and recommendations
Establish partnership KPIs, sales pipelines, forecasting, operational processes, and reporting frameworks to support sustainable business growth
Participate in any ad-hoc task or project as per assigned by Management
Requirements
Bachelor's Degree in Business Administration, Marketing, Communications, Advertising, Event Management, or related disciplines, or equivalent qualification at HKQF Level 5
Minimum 8 years of relevant experience in Sponsorship, Brand Partnerships, Business Development, Commercial Partnerships, Advertising, Media Sales, Entertainment, Events, or related industries
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Proven track record in securing sponsorships, developing commercial partnerships, and generating revenue
Strong network across brands, sponsors, advertising/media agencies, corporate clients, and business communities
Demonstrated ability to develop sponsorship propositions and translate entertainment, content, audience, and event assets into compelling commercial opportunities
Excellent presentation, pitching, negotiation, and relationship management skills, with confidence in engaging senior-level clients and stakeholders
Strong commercial acumen with the ability to understand partners' objectives and develop mutually beneficial partnership solutions
Strong project management skills with the ability to coordinate multiple internal and external stakeholders and manage partnerships from concept through execution
Proactive, entrepreneurial, target-driven, and comfortable working in a fast-paced and evolving business environment
Good command of written and spoken English and Chinese, including Cantonese and Putonghua
Nice to have:
Experience in entertainment, concerts, film/content production, artist management, media, lifestyle, sports, events, or cultural sectors
Experience in team management, with prior experience at supervisory level
