About This Role
Managing paid social media campaigns is the core of this role, from development and activation to ongoing innovation. This position involves translating marketing goals into impactful, performance-driven campaigns across various social platforms. The Manager also leads and develops a team of Analysts and Senior Analysts, balancing project management with coaching and mentorship.
Responsibilities
- Direct and manage the day-to-day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post-buy recaps
- Partner cross-functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
- Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
- Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
- Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
- Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client-ready recommendations
- Champion strong communication and collaboration within the paid social team and across the broader agency
- Actively participate in and lead knowledge-sharing sessions, contributing learnings, new approaches, and optimization strategies
- Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
- Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices
- Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations
- Lead regular performance reviews and check-ins, tracking results against KPIs and identifying opportunities for improvement
- Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities
- Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next-step recommendations
- Develop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadership
Requirements
