About This Role
This technical management role involves owning the test roadmap for ClassPass's Consumer and Partner websites, prioritizing tests based on impact, and ensuring feasibility with the Engineering team. The role suits a candidate with a front-end development background who can lead a team of CRO Developers and bridge the gap between experimentation, creative, product, and engineering.
Responsibilities
- Build and maintain an impact-based CRO roadmap across Consumer and Partner with clear confidence levels, effort sizing, and tradeoffs stakeholders can actually debate
- Generate test ideas, reflecting hypotheses about where the biggest signup, lead generation, and conversion opportunities are
- Own the monthly stakeholder review: empower CRO Developers to present the business impact of their work, and lead the conversation with stakeholders about the next roadmap priorities
- Triage and own incoming test requests with data-backed priority calls
- Manage a team of CRO Developers across B2C and B2B tracks
- Review Figma designs with enough technical and UX judgment to catch what others miss before build begins
- Own the CRO side of server-side testing in partnership with Engineering, including scoping, sequencing, and implementation feedback
- Be the Product, Engineering, and Marketing teams
- Be the face of CRO to stakeholders, with proactive updates on what
- Own the relationship with the Business Intelligence team to ensure test data and dashboards are accessible and trusted, without building them yourself
- Partner with Creative on test design
- Surface risks and blockers early
Requirements
- Front-end development background: ability to read a PR, pressure-test a feasibility estimate, and hold a technical conversation with an engineer
- Direct experience running A/B tests
- A test ideation mindset: ability to come to the roadmap with hypotheses grounded in data and user behavior, not just a good prioritization framework
- Experience owning a roadmap across multiple audience types or business units simultaneously
- Comfortable being a cross-functional partner to engineering
Nice to have:
- Familiarity with Optimizely or an equivalent experimentation platform
- Experience with server-side testing infrastructure and codebase-level experimentation
- Comfort with SQL to interrogate test results yourself rather than waiting for a readout
- Experience managing developers or technical ICs directly
About the Company
Playlist is building a platform for intentional living, connecting people with experiences in fitness, wellness, and beyond, including popular brands like Mindbody and ClassPass. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles.
