About the role
The role is pivotal in executing the overall marketing and communications for the Business Banking segment in the UAE, encompassing products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. It focuses on the end-to-end development and execution of impactful marketing campaigns across multiple products and customer segments. The position leverages a comprehesive mix of markeing channels and techniques including Digital, Offline, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes and accelerate growth.
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