About This Role
This role involves developing and executing marketing strategies for a sports academy, promoting its programs, and driving student enrolments. The manager will also be responsible for planning sports events, building partnerships, and managing marketing activities.
Responsibilities
- Develop and execute marketing strategies to promote the schools sports academy and its various programs (cricket, football, basketball, swimming, etc.)
- Plan and coordinate inter-school and intra-school sports events, tournaments, and workshops to enhance visibility and student participation
- Build partnerships with schools, clubs, and local sports organizations for joint events and branding opportunities
- Prepare marketing collaterals brochures, banners, videos, social media creatives, and press releases
- Drive student enrolments for sports programs through targeted campaigns and parent engagement
- Collaborate with academic and sports departments to align marketing initiatives with school goals
- Identify sponsorship and branding opportunities with local businesses and sports brands
- Track and analyze marketing performance, leads, and admissions data to measure ROI
- Manage event budgets, vendor coordination, and timely execution of all marketing activities
- Represent the academy at public events, sports meets, and exhibitions to build visibility and goodwill
Requirements
- Minimum Qualification: Graduate in any discipline (preferably in Marketing, Mass Communication, or Sports Management)
- 3-8 years of experience in marketing, event management, or promotional activities, preferably in schools, sports academies, or educational institutions
- Strong communication, coordination, and networking skills
- Creative thinker with a result-oriented approach
- Ability to plan and manage multiple events and activities simultaneously
- Passionate about sports, youth engagement, and fitness initiatives
- A team player with leadership skills and a proactive attitude
