About This Role
This role is for an Employer Brand Manager who will inspire millions to work at Walmart by bringing the employer brand to life through integrated campaigns, emerging channels, and new ways to connect with talent. You will partner across Talent Attraction and the business to translate strategy into action, uncover what's next, and help Walmart continue evolving how it attracts talent.
Responsibilities
- Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans
- Lead cross-channel campaign activation
- Develop audience, channel, and media approaches across paid, owned, earned, and shared channels, partnering with Recruitment Marketing, Corporate Affairs, and agencies to bring ideas to life
- Track employer brand benchmarks, competitors, emerging platforms, media, AI, and talent marketing technology to spot opportunities and develop test-and-learn pilots that inform what to scale, evolve, or stop
- Turn brand, audience, and campaign performance data into recommendations for the broader Talent Attraction team
Requirements
- 5+ years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media, or a related field
- Experience bringing brand strategies to life through integrated, cross-channel campaigns and media
- Strong knowledge of digital marketing, audience strategy, and measurement, with curiosity about emerging technology, AI, and the changing talent landscape
- Ability to turn trends, data, and insights into clear recommendations, creative briefs, and actionable experiments
- Highly collaborative mindset and the ability to influence and navigate across teams, functions, agencies, and stakeholders in a large, complex organization
Benefits
- Performance-based bonus awards
- Health benefits: medical, vision, and dental coverage
- Financial benefits: 401(k), stock purchase, and company-paid life insurance
- Paid time off benefits: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
- Other benefits: short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U: a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities, ranging from high school completion to bachelor's degrees, including English Language Learning and short-form certificates (tuition, books, and fees are completely paid for by Walmart)
About the Company
Walmart's Talent Attraction team inspires millions to work at Walmart through three core pillars: Employer Brand, Recruitment Marketing, and Strategic Sourcing. Their expertise is in how Walmart shows up, reaches, and connects with talent.
