About This Role
Managing communications for IMDA's business programmes is the core of this role, encompassing the development of messaging, communication plans, and key media strategies. This position involves managing relationships with media, internal and external stakeholders, and external industry partners.
Responsibilities
- Partner with business stakeholders to understand priorities and programmes, and to effectively develop and implement end-to-end public communications plans to drive awareness of such programmes
- Coordinate efforts with other business teams, agencies, and ministries where required
- Manage and analyse data points from various sources to develop end-to-end plans to manage public narratives across all available channels
- Oversee all aspects of media management work, including media briefings, materials, media pitches and interview requests, as well as talking points for speaking engagements and speeches
- Develop audience awareness for business policy, programmes and initiatives
- Work closely with various teams to harmonise plans and messaging with intended audiences
Requirements
- Background in Public Relations, Communications, Journalism, Marketing or a related discipline
- 5-10 years of relevant experience in Journalism, Public Relations, or Government Communications
- Highly driven and energetic, able to thrive and deliver results in a fast-paced working environment
- Strong project management and analytical skills, able to follow through on projects in a timely manner
- Experience working with and pitching to reporters from tech and business beats across media channels an advantage (but not a prerequisite)
- Experience with managing third-party agencies, vendors, or suppliers
- Ability to understand business units
- needs and translate these needs into impactful communications plans
- Curiosity and interest in the tech and media industry
