About This Role
This role is for a results-driven Manager E-commerce & CRO to accelerate growth across owned and indirect digital commerce channels. The successful candidate will shape the e-commerce strategy, improve the end-to-end digital shopping experience, and turn data, shopper insights, and experimentation into measurable commercial impact.
Responsibilities
- Develop and execute the e-commerce and CRO strategy across owned websites, marketplaces, e-retailers, and other digital touchpoints, aligned with category, brand, and commercial priorities
- Build and manage the shopper marketing calendar, ensuring a consistent pipeline of campaigns, promotions, and commercial activations
- Own the optimization of category and product pages, including content, navigation, product placement, promotions, and on-site experience
- Identify conversion opportunities across the digital funnel and lead a structured experimentation roadmap using A/B testing, audience segmentation, personalization, and behavioral insights
- Monitor performance and translate data into actions that improve conversion rate, revenue, traffic quality, customer experience, and channel NPS
- Define business requirements and prioritize initiatives within the e-commerce roadmap, partnering with Product, Technology, Marketing, Sales, Consumer Experience, Analytics, and external agencies
- Support the expansion and performance of indirect e-commerce channels through strong key account collaboration and joint growth plans
- Establish clear ways of working, dashboards, and governance to track results, identify risks, and continuously improve execution
- Lead and influence, setting clear priorities, providing regular feedback, and building strong digital commerce capabilities
Requirements
- Solid experience in e-commerce, digital commerce, conversion rate optimization, or digital product management, preferably in consumer goods, retail, marketplaces, or a digitally led business
- Strong understanding of the e-commerce funnel, category management, digital merchandising, shopper behavior, and customer journey optimization
- Hands-on experience with web analytics, experimentation, and performance reporting tools such as GA4, Adobe Analytics, Contentsquare, Hotjar, Optimizely, VWO, or similar platforms
- Ability to interpret complex data, identify growth opportunities, and build clear, commercially grounded recommendations
- Experience collaborating with multidisciplinary teams and managing agencies, technology partners, or e-commerce accounts
- Strong stakeholder management, negotiation, and communication skills, with the ability to influence across functions
- People leadership experience or demonstrated capability to coach and develop others
- Fluent English and Spanish
