Manager, Demand Generation

About This Role

Driving Causaly’s ongoing revenue success is the core purpose of this role, playing a crucial part in creating demand and converting it into a pipeline within the Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This position suits a data-driven, creative, and strategic marketing leader skilled in developing multi-channel marketing campaigns that deliver measurable results and identifying new opportunities to expand the global customer base.

Responsibilities

• Develop and manage Demand Generation campaigns, using a wide range of channels and strategies (paid advertising, events, email marketing, webinars, content acquisition, etc.)
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Utilize and optimize Hubspot to accurately report on campaign and channel performance
• Lead marketing technology adoption that will enable the team to meet its goals
• Team with the broader marketing team, GTM team and product team to optimise marketing campaigns and initiatives to achieve planned goals and scale reach
• Conduct in-depth market research to identify new opportunities for growth

Requirements

• 5+ years of experience in demand generation or growth marketing in B2B SaaS
• Demonstrated success in developing and executing growth marketing strategies and campaigns
• Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions
• Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment
• A creative thinker with a passion for innovation and driving results

About the Company

Causaly is redefining how humans acquire knowledge and develop insights in biomedicine, with an AI-powered platform that enables researchers and decision-makers to discover and interpret evidence from millions of scientific publications, clinical trials, regulatory documents, and other complex data sources. The company is building the world’s most advanced biomedical knowledge platform, powered by a high-precision Knowledge Graph and GenAI capabilities, and is backed by top-tier investors including ICONIQ, Index Ventures, Pentech, and Marathon.