Manager, Customer Relationship Management Analytics

About This Role

Managing campaign execution, fulfillment, tracking, and analysis processes for the US International Wealth & Premier Banking (IWPB) business is the core of this role. This includes partnering with the Global Analytics Center (GAC) Mexico Campaign Management team and supporting project deliverables related to customer communications, campaign analysis, and campaign offer fulfillment.

Responsibilities

• Support the end-to-end execution of customer communication and fulfillment projects, ensuring timelines and deliverables are met
• Partner with business stakeholders to gather requirements, clarify objectives, and translate needs into executable campaign activity
• Work with the Senior Manager, Campaign Management to manage the communications calendar, balancing team capacity with business demand and deadlines
• Follow and help strengthen quality control and governance processes to support error-free campaign delivery and minimize operational risk
• Collaborate with stakeholders to design campaign offers that align with business objectives and are feasible to execute and fulfill within the Data & Analytics (D&A) Campaign Management operating model
• Help ensure tracking and performance analysis are embedded in campaigns to assess Return on Investment (ROI), capture learnings, and optimize future CRM communications
• Contribute to ad-hoc tasks as required to support team delivery

Requirements

• Progressive analytics experience (or equivalent), ideally within CRM, marketing campaign operations, or data analytics
• Bachelor’s degree in Business, Statistics, Economics, Finance, Information Systems, or Operations Research
• Strong quantitative and analytical skills, including database marketing and portfolio management
• Demonstrated strength in problem solving, planning, project management, decision-making, communication and delivering to deadlines
• Confident engaging stakeholders—able to ask the right questions, challenge constructively, and translate requirements into action
• High attention to detail and a quality-first mindset, with strong control and governance discipline
• Able to prioritize effectively, manage competing demands, and keep work moving across multiple deliverables at pace
• Experience working in a cloud environment
• Exposure to campaign management and CRM decisioning solutions
• Strong working knowledge of SAS & SQL
• Proven ability to analyze data, generate insights, and provide recommendations

Nice to have:

• Experience in the financial services industry
• Master’s degree
• Familiarity with campaign execution tools (e.g., PEGA)

Benefits