Manager - CRM

About This Role

Managing the daily operations of CRM and partnership strategies across the company's portfolio is the core of this role. This position involves supporting campaign setup, member management, and customer communications, and is ideal for a detail-oriented professional with strong analytical skills.

Responsibilities

• Support CRM and partnership strategies across the portfolio
• Manage daily CRM operations, including campaign setup, member management, communications, and customer enquiries
• Prepare CRM, sales, and operational performance reports
• Execute end-to-end CRM campaigns, from planning and targeting to execution and post-campaign review
• Support CRM system maintenance and enhancement initiatives
• Coordinate with internal teams and external partners on CRM programmes and marketing communications
• Drive CRM system and process improvement projects to enhance efficiency and customer experience

Requirements

• 6+ years' experience in CRM, Loyalty Programs, Retail Marketing, Mall Operations, or related fields
• Hands-on experience in CRM campaigns, member engagement, reporting, partnership, system coordination and stakeholder management
• Strong analytical skills with the ability to interpret CRM, sales and campaign performance data
• Proactive, detail-oriented, able to work independently and deliver under tight timelines in a fast-paced environment
• Good command of spoken and written English and Chinese

Nice to have:

• Experience with CRM/Loyalty systems, campaign platforms, or reporting tools