Manager, Content

About This Role

Managing content is a key leadership role, overseeing the creation and production of branded projects for multiple accounts. The Manager will drive content expertise within a team dedicated to specific product categories, helping to evolve brand messaging to connect with consumers and achieve client business objectives. This position suits someone passionate about media, content, creative, and production, with a keen eye for detail from ideation to implementation.

Responsibilities

• Develop targeted marketing programs to deliver clients’ goals and objectives, including responding to client requests for proposals, generating ideas, recommending appropriate marketing programs, partners, and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines
• Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors
• Oversee a team, providing guidance and support to foster growth and creative thinking
• Identify consumer trends and think originally about the client’s industry in conjunction with their brands
• Understand consumer trends relevant to specific brand categories (e.g., food trends)
• Maintain knowledge of industry news and developments, conduct brainstorms for a variety of brand teams, and apply entertainment solutions to marketing needs
• Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners, and liaise between buying, planning, and the creative community
• Guide programs through the legal process and ensure all deliverables meet agency and client legal requirements
• Oversee a variety of projects simultaneously and be a supportive player on other teams’ projects
• Develop ownership of an assigned client category; understand brand goals, create a development plan, and provide updates to manager, clients, and peers
• Supervise producers in delivery of status reports, timelines, budgets, meeting summaries, and case studies

Requirements

• Minimum of 3+ years of digital, activation, and production experience within an advertising agency, production company, promotional agency, network, or digital company
• Established contacts/relationships within said marketing communities is ideal
• Excellent communication skills (written and verbal)
• Proven experience writing presentations, creative briefs, summaries of industry news, and/or POVs
• Strong editing and proofreading skills
• Superb presentation abilities
• Awareness of consumer trends and insights
• Knowledge of overall brand positioning
• Superior organizational skills
• Ability to lead cross-functional teams and oversee execution of numerous projects simultaneously