This role leads new camper enrollment growth for Camp Lincoln and Camp Lake Hubert. The Manager, Camp Enrollment and Engagement manages the sales and enrollment process from initial inquiry through registration, builds prospective family relationships, and ensures a thoughtful handoff to the Camp Directors. The incumbent supports referrals, retention, and re-enrollment in partnership with camp leadership, with camper enrollment as the primary focus.
Responsibilities
Develop and implement sales processes and enrollment strategies for both camps, prioritizing new camper acquisition and referrals while supporting returning camper retention and re-enrollment in partnership with the Camp Directors
Work with the Camp Directors to establish annual enrollment and related revenue goals by camp and session within approved capacity and cabin-placement guidelines
Achieve and exceed defined sales and enrollment goals through disciplined prospecting, timely follow-up, relationship development, and conversion
Serve as a primary point of contact for prospective families from initial inquiry through enrollment, then support preparation for camp in coordination with the Camp Directors or their designees
Build and maintain relationships with prospective camp families through clear communication of programs, offerings, tuition, policies, and experiences
Establish a consistent handoff following enrollment, providing Camp Directors with relevant family background, communication history, expectations, and camper interests
Support re-enrollment and retention outreach in coordination with Camp Directors and/or their designees, who remain the primary relationship leaders for enrolled and returning families
Proactively generate and follow up on leads through outreach, referrals, school and community partnerships, camp fairs, tours, regional presentations, camp movie showings, and virtual and in-person events
Develop a structured referral approach that engages current families, alumni, and other camp advocates in introducing prospective campers
Manage the sales pipeline, CRM, and camp registration systems from initial lead through enrollment, maintaining accurate lead sources, family records, contact histories, follow-up activities, family interests, session preferences, enrollment status, and next steps
Develop consistent sales processes, follow-up expectations, and communication templates
Train and support Camp Directors and other team members involved in prospective-family conversations and enrollment
Establish clear ownership, next steps, and timelines for active leads to support accountability for follow-up
Prioritize filling camper sessions
Support group or shoulder-season opportunities only as agreed with camp leadership when they align with the camps’ mission, offer a clear opportunity to attract prospective campers, and do not detract from camper enrollment goals
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Coordinate proposals, booking follow-up, and operational handoffs for approved opportunities
Track enrollment pace, available capacity, lead volume and sources, conversion rates, retention, referrals, and sales activity by camp and session
Maintain regular enrollment forecasts and pipeline reports
Recommend adjustments when enrollment is behind goal or sessions require additional focus
Align sales efforts with Camp Director priorities
Coordinate with the corporate team on needed recruitment materials and provide feedback on prospect questions, objections, family interests, and enrollment trends
Travel throughout the United States during the fall, winter, and spring to host regional camper recruitment, prospect-development, and family-engagement events that generate leads, referrals, and enrollments
Maintain a substantial onsite presence at the camps in Nisswa, Minnesota, during summer and as needed in spring and fall to deepen understanding of the camper and family experience, strengthen relationships, and support retention, re-enrollment, and referrals
Other duties may be assigned
Requirements
Proven ability to generate leads, convert inquiries into enrollments or sales, and build lasting customer relationships
Strong written and verbal communication skills, with a warm, professional approach to families and sound judgment when addressing questions or concerns
Excellent organization, attention to detail, and follow-through
Ability to manage competing priorities and meet deadlines independently
Ability to interpret sales results, recommend improvements, and collaborate effectively with camp leadership and the corporate team
Passion for summer camp experiences and a commitment to camper privacy, family trust, and the organization’s values
Ability to travel and work onsite as required
Bachelor’s degree in business, communications, education, or a related field preferred
Minimum three (3) years of experience in sales or enrollment, including responsibility for customer relationships and measurable results
Nice to have:
Overnight camp experience as a camper and/or staff member
Experience in camps, youth programs, hospitality, or a related service environment
About the Company
Cote Hospitality is a family-owned company that has distinguished itself for over 100 years by providing unique, transformative experiences and exceptional memories through its resorts and camps. The Cote Family has invested in its current ventures and is poised for further growth.
