About This Role
Managing the brand and communication strategy for all branches nationwide is the core of this role, focusing on market trends and consumer insights. This position involves leading cross-functional teams to create innovative retail experiences, ensuring alignment with the bank's mission and corporate identity standards.
Responsibilities
- Create, define, and own the long-term Branded Branch Strategy and Communications Strategy across nationwide locations, leveraging market trends, brand positioning, and consumer insights
- Lead and collaborate with cross-functional business units to ideate, prioritize, and scale new retail experiences that define the bank's future state, ensuring alignment with the bank's mission and Corporate Identity (CI) standards
- Design and pioneer innovative and customer-centric branch experiences that position the bank as a forward-thinking industry leader, fundamentally transforming the customer journey
- Plan, execute and market branch micro-events in key branches to transform branches into hubs for financial advisory and consultation, utilizing effective communication streams to maximize market visibility and impact
- Synthesize new strategies, concepts and digital experiences into HLB’s Retail Blueprint and standardized operating procedures (SOPs), providing a clear, structured execution guide for business units to transform traditional spaces into a modern branch brand experience
- Lead the end-to-end process to operationalize, scale and maintain the guidelines within the Retail Blueprint across all channels, branches (including Islamic, Priority, and Private Bank centers) initiatives and activities
- Define the key performance metrics and measurement frameworks used to evaluate the effectiveness of implemented initiatives, pilot programs, and Proof of Concepts (POCs)
Requirements
- At least 5 years in brand management and diversified stakeholder portfolios management will be an added advantage
- Experience in leading team and cross-functional teams will be an added advantage
- Must possess at least a bachelor’s degree, post-graduate diploma, professional degree in any field
- Solid knowledge of Brand & Communications Management
- Excellent working knowledge of brand principles, particularly to support the building of Retail Brand Strategy and Plan
- Experience as a Brand Manager or similar role in Marketing Portfolio of brand-building projects
- Demonstrated skills, knowledge and experience in the operationalisation of Brand Strategy and Brand Plan across channels and mediums
- Possess leadership ability and able to self-motivate and lead cross-groups collaboration and secure the co-operation and involvement of key internal and external stakeholders
- Highly experienced in building and growing relationships with internal and external stakeholders and partners with creative thinking, problem solving and have strong bias for action
