Manager, B2B Event Marketing

About This Role

This strategic and results-driven role focuses on owning and scaling the B2B event marketing channel. The Manager will shape how events drive measurable business impact through strategic planning, stakeholder orchestration, and scalable frameworks, elevating events into a measurable business growth engine. This position is ideal for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives, and earns strong stakeholder trust.

Responsibilities

• Translate commercial priorities into event strategies with clear business cases
• Develop annual roadmaps aligned to growth objectives
• Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
• Create scalable playbooks and operating models
• Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
• Align diverse stakeholders with competing priorities
• Drive structured working sessions and executive updates
• Influence without direct authority in a matrix organization
• Lead large, multi-workstream initiatives end-to-end
• Build detailed project plans with risk mitigation and milestone tracking
• Establish governance cadence and reporting mechanisms
• Ensure disciplined execution across markets and teams
• Build measurement frameworks and post-event impact analysis
• Identify key performance levers and iterate based on data
• Develop dashboards to track ROI and business outcomes
• Introduce test-and-learn approaches to improve effectiveness

Requirements

• Experience in events, field, or B2B marketing (a plus, not a must)
• Background in management consulting
• Background in strategy or business transformation teams
• Background in PMO or complex program leadership roles
• Background in business operations in high-growth environments
• 8-12 years of experience demonstrating structured problem-solving
• Ability to turn ambiguity into clear frameworks and action plans
• Strong analytical thinking and commercial acumen
• Experience working with senior leadership
• Comfortable navigating high-visibility, high-complexity environments
• Strong influence skills without relying on hierarchy
• Exceptional project management discipline
• Ability to manage multiple concurrent initiatives
• Strong attention to detail without losing strategic altitude
• Understand P&L drivers and growth mechanics
• Make data-informed decisions
• Focused on impact, not activity

About the Company

Agoda bridges the world through travel, connecting people to destinations and experiences with deals across millions of hotels, holiday properties, flights, and experiences worldwide. Part of Booking Holdings [NASDAQ: BKNG], Agoda has a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Data and technology are at the heart of its culture, fueling curiosity and innovation.