About This Role
Managing the end-to-end delivery of marketing campaigns for partners across B2B2C channels is the core of this role, which also involves leading a small team. The manager will shape how partner marketing operates and scales, balancing people management, analytics, process optimization, and value creation.
Responsibilities
- Own the delivery of B2B partner marketing campaigns across channels, ensuring timely execution, high quality, and consistent standards
- Oversee campaign planning, setup, monitoring, and post-campaign analysis
- Ensure partners receive clear insights on performance and actionable recommendations to improve outcomes
- Design, improve, and document end-to-end marketing delivery processes to increase efficiency, reliability, and output quality
- Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows
- Establish SLAs, quality checks, and governance to ensure campaigns run smoothly at scale
- Analyze campaign performance to understand what works, what doesn’t, and why
- Identify drivers of success across partners and campaign types (e.g., formats, targeting, budget allocation, creatives)
- Translate insights into practical recommendations that increase campaign effectiveness and average value per partner
- Use data to prioritize efforts and guide partners toward higher-impact marketing actions
- Build standardized frameworks, playbooks, and tools that allow the team to manage and improve tens of partners simultaneously
- Balance standardization with flexibility by enabling customizable recommendations based on partner performance data and business context
- Partner with Data, Product, and Marketing Ops to scale solutions through dashboards, templates, and self-serve tools where possible
- Manage, coach, and develop 2 direct reports; set clear goals, structures, and feedback loops
- Communicate confidently with internal stakeholders and external partners, simplifying complex data into clear narratives and next steps
- Act as a trusted point of contact for B2B marketing delivery and performance discussions
Requirements
- 5+ years of experience in data-driven marketing, operations, analytics, consulting, or growth roles, ideally in tech, e-commerce, travel, or B2B environments
- Strong SQL skills with the ability to independently analyze large datasets and draw clear conclusions
- Proven experience improving processes, frameworks, or operating models in a complex or scaling environment
- Strong analytical mindset with the ability to connect data to business impact and practical recommendations
- Excellent communication and stakeholder management skills, able to influence, educate, and align both internal teams and partners
