About the role
Job Title: Lifecycle Marketing Manager (HubSpot & CRM Automation)
Contract Length: 3-month contract with a potential extension
Location: Remote (USA)
We’re looking for a hands-on lifecycle marketing contractor to own and improve the end-to-end funnel for our highest-value prospects and opportunities.
This person will be a dedicated Marketing owner for the high-value motion, responsible for both the content and technical execution. They will write the communications, design the journey logic, build and manage the workflows in HubSpot and Gong, coordinate implementation with sales, marketing operations, and creative, and continuously optimize the funnel based on performance and customer signals.
Scope of work:
- Own the high-value journey from lead capture and meeting preparation through sales follow-up, marketing nurture, re-engagement, and activation
- Write and manage pre-meeting, post-meeting, no-show, sales follow-up, and nurture re-engagement emails
- Own and build Gong-triggered communications, monitor the flow for performance, and optimize
- Design nurture paths for leads who do not book, do not attend, go quiet, or are marked closed-lost
- Translate sales outcomes and closed-lost reasons into relevant content and follow-up journeys
- Define audience rules, journey branches, suppressions, handoffs, and timing
- Improve visibility into when and why leads drop out of the sales process
- Develop verticalized and persona-specific messaging for high-value audiences
- Maintain a clear testing roadmap across copy, subject lines, incentives, content, and calls to action
- Track performance across engagement, meetings, setup completion, activation, and reactivation—and use the results to improve the funnel
What we’re looking for:
- Strong lifecycle, CRM, or revenue marketing experience in a B2B environment
- Excellent email writing and editing skills
- Experience building nurture programs and multi-step customer journeys
- Familiarity with Gong, HubSpot, or similar sales and marketing systems
- Ability to think strategically about funnel design while executing the details personally
- Strong understanding of sales handoffs, lead stages, suppression logic, and re-engagement
- Highly organized, independent, and comfortable owning ambiguous work
- Strong cross-functional communication and project management skills
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