Lifecycle Marketing Manager, Google Gemini

About This Role

Managing and executing CRM strategies to drive user growth across Gemini's Apps is the core of this Lifecycle Marketing Manager role. You will work closely with various stakeholders to design and deliver communications and experiences that educate and delight Gemini users at key moments in their lifecycle, helping them discover and adopt helpful features and making AI a delightful experience. This role involves bringing an insights and data-led approach to customer marketing efforts.

Responsibilities

• Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints
• Maintain and manage data structures across systems to ensure smooth orchestration operations, trigger-based automations, and one-off communications
• Utilize CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams
• Partner with Product, Design, Brand and Creative teams to ensure all touchpoints are on-brand and impactful
• Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection

Requirements

• Bachelor's degree or equivalent practical experience
• 6 years of experience in growth, CRM, or lifecycle marketing
• Experience working cross-functionally with various stakeholders and teams

Nice to have:

• Experience working with global teams across multiple time zones
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows
• Measurement-driven with the ability to use benchmarks and performance metrics to track progress, while maintaining focus on business impact
• Strong communications skills and ability to influence stakeholders across cross-functional teams
• Strong organizational and time management skills, with the ability to manage expectations and prioritize in an environment with multiple demands

Benefits

• 15% bonus target
• Equity
• Benefits

Important Details

• Work locations: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA

About the Company

Google's marketing starts with technology and ends with the user, bringing both together in unconventional ways. The company's job is to demonstrate how its products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. It approaches marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.