About This Role
The Leasing Manager is the sales professional responsible for the overall sales program of a retirement community, aiming to meet and exceed budgeted occupancy and revenue targets. This role involves promoting the community, conducting tours, and managing the sales process to attract new residents.
Responsibilities
- Promote the retirement community through outreach, marketing, and coordination of events that showcase and promote it as a residence of choice
- Conduct tours with prospects, families, and influencers to effectively communicate features and advantages of the community as a residence of choice
- Work with the General Manager and members of the management team to coordinate compelling tours and to sell the advantages of the community
- Manage the lead base; developing and qualifying leads and moving leads through the process
- Maintain the CRM system (Yardi) data up to date and accurate
- Manage the sales process, using the Cogir Way to Sell, and effectively close qualified prospects
- Assist in the development of the annual sales and marketing plan for the community, in conjunction with the Executive Director and Regional Team
- Remain current on competitor data, market, and industry trends
- Master and utilize sales standards and communications systems
- Uphold and promote the organization’s values and philosophy relating particularly to ethics, morality, and integrity as set out in our Code of Conduct
- Complete all other duties as assigned
Requirements
- At least two (2) years of experience and proven success in direct sales
- Customer and relationship building focused sales experience
- Experience in the development and execution of strategic sales action plans
- Experience and ability in common business applications, including a CRM system
- Must have reliable transportation and be able to travel within the local community
- Ability to work flexible hours (evenings and weekends as required)
- Experience with media management
Nice to have:
- Event management experience
Important Details
- Key Outcomes: Meet and exceed occupancy targets; Maximize revenue per available suite (REVPAS); Contribute to a high level of Resident Satisfaction; Maintain a well-developed lead base; Maintain a high conversion ratio of prospects; Meet required sales standards
About the Company
Cogir Senior Living manages retirement residences across the country, offering independent living, assisted living, and memory care options. For over 25 years, the company has dedicated itself to the happiness of retirees.
