About This Role
Leasing Consultants make a significant impact through friendly smiles, welcoming greetings, and genuine interest in visitors, prospects, and residents. They create a positive and lasting influence by understanding the importance of first impressions. This role manages success by achieving leasing goals, such as occupancy and rent growth, and by building positive rapport with prospects and residents.
Responsibilities
- Deliver unmatched service to prospects and residents to exceed expectations and nurture satisfaction
- Guide prospects through the leasing experience to make renting easy
- Serve as the liaison through the application, leasing screening, and move-in process, including all related paperwork
- Be fully dedicated to prospects through answering calls, emails, chats, and texts
- Encourage prospects to apply
- Communicate detailed information regarding communities and apartments to prospects
- Generate interest in the community by conducting informative and personalized tours that result in new leases
- Drive the sale by highlighting the quality of the community and the lifestyle of an apartment home
- Develop deep knowledge of the rental process and their assigned markets neighborhoods and translate that into successful sales interactions
- Employ effective selling techniques to close the sale
- Work collaboratively with the onsite team to exceed occupancy goals and objectives
- Maintain current knowledge of apartments, building amenities, and local agencies or attractions of interest to prospective residents
- Maintain awareness of current rental rates and promotions of competitive properties
- Project a favorable image of the community at all times to achieve property objectives and public recognition
- Schedule tours and show apartments
- Actively participate in the leasing process by monitoring inbound leads, qualifying prospects, leasing apartments, touring prospects, following up after each tour, and completing move-in procedures in accordance with established policies and procedures
- Proactively manage all leads and customer experience using the Customer Relationship Management Software (CRM)
- Complete assigned CRM tasks within the appropriate time frame
- Manage leasing requests from existing residents, including lease breaks, roommate additions, unit transfers, and more
- Run applications, communicate screening results, prepare and send leases, and collect all required information and documentation for a smooth move-in process
- Inspect apartments prior to resident move-in to ensure move-in ready condition and schedule any outstanding items with the maintenance team
- Master the leasing process in its entirety, from post-tour follow-up emails and prompt prospect calls to closing all tasks in the CRM