Lead, Sports Marketing

About This Role

This newly created position will manage athlete partnerships across mountain sports, including trail running, climbing, skiing and snowboarding, with responsibility for athlete recruitment, contract negotiations, relationship management and program development. You'll join a close-knit team that values authenticity, humility and genuine connections within mountain sport communities. The role calls for someone who understands athlete culture, can independently manage complex partnerships and brings sound judgment to athlete and program decisions.

Responsibilities

• Manage a portfolio of athlete partnerships, overseeing recruitment, contracts, renewals, performance evaluations and ongoing relationship development
• Develop seasonal athlete plans, identify emerging talent and support athlete development and long-term roster planning
• Collaborate with Marketing, Product, Creative and Communications teams to integrate athletes into campaigns, launches and community activations
• Coordinate athlete participation in sponsored events, team gatherings and industry initiatives, managing deliverables and timelines across multiple projects
• Manage assigned budgets, evaluate partnership investments and provide thoughtful recommendations
• Provide guidance and mentorship to coordinators and specialists, support process improvements and contribute to broader Sports Marketing initiatives

Requirements

• 5+ years of experience in sports marketing, athlete partnerships, sponsorship or related fields
• 3+ years of contract negotiation experience
• 2+ years of budget management and cross-functional project delivery experience
• Demonstrated leadership through people management, mentorship or managing complex partner relationships
• Strong personal connection to mountain sports, with proficiency in trail running, climbing, skiing or snowboarding
• Excellent relationship-building, communication, financial literacy and organizational skills, with the ability to manage competing priorities
• Experience supporting athlete campaigns, events or activations, with adaptability to tools such as Smartsheet, Notion or Claude

Nice to have:

• Former competitive athlete experience

Important Details

• Work format: Hybrid, 2 days on-site
• Travel: Across North America, approximately 25% depending on business needs
• Duration: Full-time contract to End of December 2027, with potential for extension

Application Process

• Criminal Record Check and two professional references required

About the Company

Our client is an established leader in the outdoor equipment and apparel industry.