Lead - Public Relations

About This Role

Leading the evolution of the public relations function through the strategic application of AI is the core of this role. Working closely with the President, this position will design and deploy AI-powered tools, agents, and workflows that enhance media relations and content development. The role combines PR expertise with advanced AI capabilities to identify emerging stories, trends, media opportunities, journalists, influencers, and communication channels that can strengthen the university's global visibility and reputation.

Responsibilities

• Lead UoPeople’s AI-powered public relations and strategic communications function by designing and implementing AI-enabled workflows, tools, and agents that strengthen media engagement, content creation, reputation management, and thought leadership
• Identify and pursue strategic communication opportunities by leveraging AI to monitor trends, emerging stories, media conversations, influencers, journalists, and platforms relevant to UoPeople's mission and broader areas of impact
• Partner closely with the President and senior leadership to develop compelling narratives, thought leadership initiatives, executive communications, media pitches, and content that strengthen UoPeople's visibility and influence
• Build and maintain relationships with media, journalists, and strategic partners, ensuring UoPeople is effectively positioned in meaningful and high-impact conversations
• Continuously evaluate emerging AI technologies and communication practices, using data and insights to optimize content performance, audience reach, media engagement, and communication outcomes

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 2-4 years of progressive experience in public relations, strategic communications, media relations, or thought leadership
• Demonstrated experience leveraging AI tools and emerging technologies to improve communications, content development, media engagement, research, or audience targeting
• Knowledge of the global media landscape and experience cultivating media relationships and securing impactful coverage
• Exceptional storytelling, narrative development, and executive communications capabilities, including the ability to effectively leverage AI for content creation and optimization
• Experience with AI-powered communications, media intelligence, and public relations platforms, including tools for generative AI, prompt engineering, automation, AI agent development, media monitoring, journalist discovery, reputation management, content creation, optimization, audience targeting, trend analysis, social listening, communications analytics, press distribution, campaign measurement, and performance reporting

Nice to have:

• Master's degree