KOL Management Specialist

Job Description

• End-to-end management of key influencers (KOL), including sourcing influencers, relationship management, content ideation, and selecting content
• Access to influencers network to identify and source the right influencer profiles that meet objectives and reach intended target audiences
• Develop and maintain close relationships with key influencers to ensure they deliver engaging and effective content ideas for ShopeePay and Monee.
• Plan, brainstorm and brief content to influencers to promote key business objectives, including campaign awareness, educate new launches, and more
• Analyze influencer content performance and measure their success in promoting company objectives
• Stay up to date with latest content trends to be adapted into ShopeePay and Monee campaigns
• Develop and design program GTM, including creating program creatives and communication materials.
• Monitor program performance, identify key challenges, and proactively develop contingency plans to address issues.
• Conduct data analysis to gain insights into campaign mechanics/incentives improvement, creator behavior and challenges, and identify new growth opportunities.
• Identify optimisation opportunities through data analysis and user behaviour tracking
• Build and maintain performance dashboards and reporting frameworks
• Provide actionable insights to improve funnel performance
• Collaborate with cross-functional teams (Product, Creative, Regional and etc) to align on campaign goals
• Work with external agencies and media partners when required
• Ensure timely execution and delivery of campaigns across all channels

Requirements

• 1-2+ years experience in KOL management would be an added advantage.
• Strong analytical skills, with proficiency in Microsoft Excel.
• Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
• Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
• Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.
• Proven ability to manage end-to-end campaign execution, including planning, budget allocation, optimisation, and reporting
• Ability to work closely with creative teams to develop high-performing ad creatives, messaging, and A/B testing frameworks
• Strong understanding of Malaysia digital landscape, audience behaviour, and local trends
• Good communication skills with experience working cross-functionally with Product, Tech, Creative, and Regional teams
• Able to thrive in a fast-paced, performance-driven environment, managing multiple campaigns and timelines effectively